You may heard of the story of the turtle and rabbit race. as per that slow and steady might have helped the turtle to win a race, but when it comes to website one second also most precious to increase credibility, visibility in google’s eyes, and website traffic.
Loading speed of a website is a very crucial google factor in search engine ranking. If we fail to make the website loading in seconds they we loss customers and google trust ultimately it will end up with ranking lower in search engine.
But improving website speed is not that difficult while developing a website we should be careful with some of the steps we take.
- 40% of people abandon a website that takes more than 3 seconds to load.
- There is a chance of losing 7% of conversions by delay in website by one second
- If the website loading is slow 73% of mobile users will close the website
Why you should increase your website speed?
Keeping these things in mind, lets go through what the reason website is running slow?
1.Server performance
When someone clicks on your website link it’s like starting the key of your car. Your visitor is asking your engine to start. The very first process is when visitors click on your web address in a search engine browser (chrome, firefox, etc) sends a signal to the hosted server.it will request the server to provide information about your website. so this will take time to load your website. If your server is slow then your website performance will also be slowed down.so if you go with low-cost shared hosting servers you have to face these issues and they are not secured. Shared hosting will be having multiple websites. if your website is slow it’s because your website is in the queue for a response to a search engine query.
2. Image are not optimised properly
If your website having lots of images that are not optimized, it will affect your ranking in google.by having large-sized images it increases the size of your website pack and slowdowns the website loading speed.
So try to reduce or compress the image size as much as possible without losing the quality of the image. Make sure your image is I proper formats like (jpg,webp,png).if you want compress the image you can compress by using online tools.
3. Code density
The more code you use to develop your website the more your website will decrease the speed. If your website is having unnecessary code or characters remove with the help of your web developer.CSS and JavaScript is having most crucial role in decreasing your website speed .try to minimize these.
4. Too many plugins
If you are using too many plugins in your website to give more options to site visitors it may backfire. Every plugin is having it own performance and requests different information from your server so it causes a queue in your website for gathering the information.
Make sure using lesser plugins will help you to increase the website speed and have plugins up to date.
5.CMS(Content management system) is outdated
If you are using WordPress for developing your website you will be getting notifications for updates for the new version.it will be helpful to protect the site from hacking and keep up to date with the latest versions will be kept reduced bugs especially with loading speed so if you are getting a popup notification to update your CMS, do it.
6. Server locations
Long distance takes time to connect. For example if your website is targeting visitors from India and your server is located in US . More cables, more satellites to be transmitted through .it takes time to gather information about your site for browsers.
So make sure your selecting the local server and hosting as much as possible. That means the Indian visitors should access the website which is hosted in Indian server.it helps to boost your website speed.
7. Many ads displaying in your website
If you have more traffic you might have monetized your website. They can also eventually slow down your website. If you inserted many display ads in your website it makes more additional HTTP request to your server ,lots of pop ups ultimately users have to wait for page load and they get frustrated and close your website.so make sure to use limited display ads in your site.
8.Increased traffic
As I told before more request to your server more time it takes to load. Servers can only support a certain level of traffic once your website reaches the number it will get slow down.
For example, if you visit the restaurant if the waiters are fewer and customers are more then your order supply will take a lot of time so in the same way, servers will take time while having more visitors. Your website will try to manage every single visitor to serve the information.
Thanks for reading the article hope your problem has been resolved by this information if not you can contact us . we are a leading Web Design Company In Bangalore.
Any tips other than mentioned above you can comment below.
Let us know your opinion on the article.
